Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We create innovative products and experiences that inspire, entertain, and develop children through play.
75+Years of Play
150+Countries
30K+Employees
Our Brands
Iconic Brands, Endless Possibilities
From timeless classics to cutting-edge innovations, our brand portfolio spans generations and inspires millions worldwide.
👮
Barbie
The world's most iconic doll brand inspiring limitless potential in every child since 1959.
🏎️
Hot Wheels
Die-cast vehicles and tracks that fuel the challenger spirit and drive performance at any scale.
🧩
Fisher-Price
Trusted developmental toys that make learning fun from infancy through preschool.
🃏
UNO & Games
Card games and board games that bring people together, including the brand-new Truth or Bluff.
New Release
Introducing Truth or Bluff
Our latest social card game built around confidence, persuasion, and player interaction. Choose your card, make your case, and convince the room — or get caught bluffing.
🎲 Party Game👥 4–6 Players⚡ Quick Rounds🃏 Multiple Decks
About Mattel
A global leader in toy and entertainment innovation, bringing joy to children and families across the world for over 75 years.
Who We Are
Mattel is a global play and family entertainment company known for creating products centered around imagination, storytelling, and connection.
Founded in 1945, Mattel has grown from a small picture frame company to one of the largest toy companies in the world. Our portfolio includes some of the most recognizable brands in history — Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and many more. We believe in the power of play to shape a brighter tomorrow.
Our Values
💡
Innovation
We push the boundaries of play with creative products that inspire wonder and discovery in every child.
🌍
Inclusivity
We champion diversity and ensure our products reflect the world children actually live in.
🌱
Responsibility
We are committed to sustainability and ethical practices in everything we make and do.
Company History
1945
Founded in a Garage
Ruth and Elliot Handler, along with Harold Matson, started Mattel in a Southern California garage.
1959
Barbie is Born
Ruth Handler introduced Barbie at the American Toy Fair in New York, changing the toy industry forever.
1968
Hot Wheels Launches
The die-cast car brand that would become the best-selling toy in the world hit shelves.
1993
Fisher-Price Joins
Mattel acquired Fisher-Price, adding the trusted preschool brand to its growing portfolio.
2026
Truth or Bluff
The latest addition to Mattel's games lineup — a social card game built on persuasion and bluffing.
Our Mission
Mattel's mission is to create innovative games and experiences that inspire creativity, entertain players, and promote learning through fun and interactive play.
Mission Statement
Mattel's mission is to create innovative games and experiences that inspire creativity, entertain players, and promote learning through fun and interactive play.
What This Means
Our mission statement shapes the way we present our brand and the kinds of experiences we want to build.
❤️
People First
We want the company to feel creative, social, and welcoming. We focus on people and relationships, not just products.
✨
Spark Imagination
We highlight interaction, imagination, and the shared experience of play in everything we create.
🤝
Connect People
From board games to action figures, our products are designed to bring people together and create lasting memories.
Truth or Bluff
A social card game centered on persuasion. Players argue that the fact on their card is true — even when it might be false.
The Game
Players keep four cards in hand, take turns presenting one fact card, and try to sound convincing enough to fool the group. The first player to 15 points wins, keeping the experience fast and competitive.
BluffingSocialInteractiveFast-PacedParty Game
🎯
How It Works
Players keep four cards in hand, take turns presenting one fact card, and try to sound convincing enough to fool the group.
🎭
What Makes It Different
This game isn't just trivia. Even when a statement is false, the reader must argue as if it's true. The focus shifts from memorization to performance and persuasion.
🔥
The Pitch
Can you sell a lie like it's the truth? In Truth or Bluff, confidence matters just as much as knowledge. First to 15 points wins.
Game Decks
Truth or Bluff comes with two themed decks to keep every round fresh and surprising.
🦁
Animal Deck
Discover wild and bizarre facts about creatures from around the globe. Did you know a group of flamingos is called a “flamboyance”? Bluff your way through the animal kingdom with facts so strange they might just be true.
NatureFun FactsFamily Friendly
🌟
Celebrity Deck
Think you know everything about your favorite stars? From secret talents to surprising past jobs, this deck is packed with outrageous celebrity trivia that will have everyone second-guessing what's real.
Pop CultureSurprisingHilarious
Vote for the Next Deck
Help us decide which themed deck to create next. Your voice matters!
Cast Your Vote!
Pick your favorite and help shape the future of Truth or Bluff.
🏀Sports DeckWild facts about athletes, records, and legendary moments
🎬Movies & TV DeckBehind-the-scenes secrets, hidden Easter eggs, and actor trivia
🏀 Sports
🎬 Movies & TV
Player Feedback
Played Truth or Bluff? We'd love to hear what you think. Rate the game and share your thoughts!
Thank you! Your feedback has been submitted successfully.
Oops! Something went wrong. Please try again.
Player Reviews
See what other players are saying about Truth or Bluff.
Loading reviews...
No reviews yet!
Be the first to share your feedback.
Contact Us
Questions, suggestions, or comments? We'd love to hear from you.
